{"id":57783,"date":"2015-04-17T08:32:09","date_gmt":"2015-04-17T06:32:09","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/how-to-promote-the-launch-of-your-new-website-the-kelme-case-study\/"},"modified":"2023-01-31T09:33:24","modified_gmt":"2023-01-31T08:33:24","slug":"how-to-promote-the-launch-of-your-new-website-the-kelme-case-study","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-promote-the-launch-of-your-new-website-the-kelme-case-study\/","title":{"rendered":"How to promote the launch of your new website: the Kelme case study"},"content":{"rendered":"\n

The agency<\/h2>\n\n\n
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\"ESTIMADOJOSEALFREDO_150\"<\/a><\/figure><\/div>\n\n\n

Estimado Jose Alfredo, Creative Marketing<\/a> is a publicity and marketing agency based in Valencia, Spain, created by a managing core of senior professionals with extensive experience who form the main bedrock of the agency.<\/p>\n\n\n\n

Creative marketing: more than a concept, the definition of their work and a way of understanding new trends in the sector and helping clients keep one step ahead of future developments. In essence, it\u2019s a way of working, a way of putting the experience and know-how of its professional team towards achieving the aims of its clients. Innovation and creativity take an important role in providing a working formula, generating diversity and adding value.<\/p>\n\n\n\n

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The client<\/h2>\n\n\n
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\"logo<\/a><\/figure><\/div>\n\n\n

Kelme<\/a> is a company dedicated to the manufacture and distribution of footwear, textiles and accessories for the sporting and fashion sectors \u2013 with particular attention paid to team sports such as soccer and futsal. It was founded in 1977, and its long business trajectory includes many successes and important events, such as official technical sponsorship of the Spanish Olympic Team at the 1992 Barcelona Olympics, or the sponsorship of Real Madrid F.C. between 1994 and 1998, as well as sponsorship of the Kelme cycling team \u2013 one of the greatest teams in the history of Spanish cycling.<\/p>\n\n\n\n

The main offices of Kelme are in Elche (Alicante, Spain), where the company has modern installations and a specialized warehouse and logistics center which distributes their products all around the world. Kelme and its symbol, the claw, is a brand with a wide presence in the international market. Kelme\u2019s dedication to professional and amateur sport, its expansion into the fashion world thanks to its innovative designs, and the long professional trajectory of the company give the company significant added value. The brand is not only an important reference, but one with huge global potential.<\/p>\n\n\n\n

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The Campaign<\/h2>\n\n\n\n

The campaign was about trying to promote the launch of the new Kelme website.<\/p>\n\n\n

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\"landing<\/a><\/figure><\/div>\n\n\n

<\/p>\n\n\n\n

The Challenge<\/h2>\n\n\n\n

The main objective was to promote to Kelme\u2019s followers the company\u2019s new \u201cplaying field\u201d \u2013 its new website. By way of the action that we are going to outline below, users would be able to learn about the content of the site and see the products offered by the brand.<\/p>\n\n\n

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\"promotion's<\/figure><\/div>\n\n\n

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The solution<\/h2>\n\n\n\n

The agency used the Premium version. It took advantage of the tool enabling it to personalize the registration form by adding a final question asking their followers to say which of the products displayed on the website they would most like to win.<\/p>\n\n\n\n

This action was combined with a \u201cInstant win<\/a>” dynamic so that participants could find out immediately on entering whether they had won or not. Ten prizes were randomly awarded, with only a single participation per user allowed each day of the promotion.<\/p>\n\n\n\n

Here are some of the benefits obtained from the campaign \/ promotional action:<\/p>\n\n\n\n