{"id":66621,"date":"2020-05-27T11:11:39","date_gmt":"2020-05-27T11:11:39","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/summer-campaign-ideas\/"},"modified":"2024-10-03T08:40:24","modified_gmt":"2024-10-03T06:40:24","slug":"summer-campaign-ideas","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/summer-campaign-ideas\/","title":{"rendered":"Engaging Summer Campaign Ideas to Help You Connect with Your Audience"},"content":{"rendered":"\n

Brands are always on the lookout for new ways to capture customers\u2019 attention, and the summer months are the perfect time to focus all efforts on attracting potential customers<\/b> and reconnecting with existing clients<\/b>. Simply put, it’s time for some new summer campaign ideas.<\/p>\n\n\n

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We all enjoy the nice weather, and summer tends to make us a bit more reckless with our budget. Did you know that an average American citizen spends $305 more on socializing during the summer months than any other season? That’s right, the sun makes us spend more! That\u2019s the reason why your summer marketing campaign should be full of optimism and positive experiences. And that\u2019s where gamification<\/a> comes into play. <\/p>\n\n\n\n

Today we will take a look at how brands can use branded mini-games to address their audience this summer, and accomplish a variety of marketing objectives, such as increased brand awareness<\/b>, social media presence<\/b>, customer loyalty<\/b>, and lead generation<\/b>. <\/p>\n\n\n\n


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Why make gamification part of your summer marketing campaign?<\/h2>\n\n\n\n

When it comes to gamification the most important is the fact that your online community likes a bit of challenge. Because who doesn\u2019t like to see their name at the top of the ranking? <\/p>\n\n\n\n

Branded games have become the perfect tool for companies to offer users entertainment<\/b>, and concurrently expose the player to the corporate image<\/b> and products. And do you want to know the best thing about it? The player doesn\u2019t mind being exposed to the brand\u2019s logo, product, or colors. They simply enjoy the game while the brand is getting visibility<\/b>. <\/p>\n\n\n\n

So in the summer, when everyone is up for new adventures, experiences, and fun, deliver your audience some new and exciting content. Let\u2019s look at examples of how to incorporate games into your summer marketing strategy<\/b>. <\/p>\n\n\n\n


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Summer campaign idea: Entertain your audience with an interactive Puzzle<\/h2>\n\n\n\n

Let\u2019s start by saying that any brand can create a summer game and use it to promote any product. Create, launch it, and watch how it goes viral<\/b>! <\/p>\n\n\n\n

Here’s an example of an interactive Puzzle that perfectly fits into the summer campaign because summer is somehow about traveling, right? <\/p>\n\n\n\n

A quick and easy Puzzle<\/a> should be your go-to tool if you\u2019re looking to increase product awareness and engage your customers. And if lead generation<\/b> is one of the marketing goals, then you\u2019re in for a treat. All Easypromos games come with an entry form that users must fill to opt-in for the prize. So apart from reinforcing brand and product awareness you also get to expand your mailing list<\/b>. <\/p>\n\n\n

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One thing to have in mind is that some of your followers will play the game simply to entertain and enjoy themselves. However, a big percentage of your online community will need a good reason to share their contact details. And the best way to attract more participants is by giving away an attractive prize<\/b>. Choose from product samples, gift boxes, or even discount codes for your online shop. <\/p>\n\n\n\n

But once you finalize the promotion\u2026 who gets the prize? We recommend a few different ways to allocate the prize of your playable promotion:<\/p>\n\n\n\n