LinkedIn does not have a specific promotions policy. However, the social network does indicate that all users must comply with the general User Agreement<\/a>. According to these guidelines, when you wish to carry out a promotion on LinkedIn you must follow these two important regulations:<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n There are several types of promotions that could be suitable for your LinkedIn audience. We can divide these into two groups, differentiated by primary marketing objective:<\/strong> <\/p>\n\n\n\n Deciding on the type of your promotion is important because the dynamics change depending on the promotion. In one, the focus is on the post itself and on seeking maximum diffusion for the said post. To achieve more complex objectives, such as attracting leads, the action will be developed from more sophisticated dynamics.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n If you\u2019re looking to generate interaction with your target audience<\/strong> \u2013 likes, comments, or mentions \u2013 you will probably write a post to announce your contest; for you, it\u2019s an easy way to launch a giveaway while the participants easily discover entry requirements.<\/p>\n\n\n\n In the following example, you can see a LinkedIn giveaway<\/strong> that asks users to follow the brand\u2019s profile, like the post, and mention two friends in the comments. This is a very popular and effective dynamic on Instagram. It’ll generate greater visibility for your post and brand<\/strong>, but you won\u2019t obtain participants\u2019 contact information.<\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n On LinkedIn, participants are usually asked to like and follow the company\u2019s profile. When launching the campaign, you must think about how you will make a list of all the participants<\/strong>. You have two options:<\/p>\n\n\n\n <\/p>\n\n\n\n Easypromos doesn\u2019t form part of the LinkedIn Marketing Partner Program. However, we still offer contests, giveaways, and promotions on microsites or landing pages outside LinkedIn. Our apps allow you to generate engagement, visibility and leads.<\/p>\n<\/blockquote>\n\n\n\n <\/p>\n\n\n\n Brands often combine two actions: interactions and a data collection form<\/strong>. Participants like and share the post, and tag a friend in order to participate. In addition, they fill out a registration form shared via a link.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n One of the primary goals of giveaways and contests is to collect leads for your brand. It is important to attain this data in accordance with the General Data Protection Regulation (GDPR) and the current regulations of each country \u2013 and of the social network itself \u2013 in order to use them in marketing actions without running into problems. For this reason, most dynamics for capturing leads through contests and giveaways involve LinkedIn microsites or landing pages<\/strong> that have been specially configured for this purpose.<\/p>\n\n\n\n Let\u2019s have a look at some ways of capturing data with this kind of promotions: <\/p>\n\n\n\n <\/p>\n\n\n\n One option for capturing data in a consensual way is to offer a prize for those who subscribe to a newsletter<\/strong>, as shown in the following example. This furniture manufacturer raffled a designer table among interior design professionals who signed up for the company\u2019s newsletter. <\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n This dynamic is a good option for brands looking to grow their email marketing database. The main requirement – subscribing to the newsletter – should be clearly pointed out in the giveaway post, as well as in the terms and conditions.<\/p>\n\n\n\n It\u2019s also important to explain how the winner\/s will be selected<\/strong>. The List Giveaway app<\/a> can help you with this if you follow these steps:<\/p>\n\n\n\n <\/p>\n\n\n\n Another professional and highly recommended way to run a contest or giveaway on LinkedIn is to display it on a microsite and share the URL on social media via a post or sponsored post. Check out the following example by Optoma. <\/p>\n\n\n\n The brand knew that the best solution was to launch an Entry Form Giveaway and announce it on the social networks that their target audience uses most. In this case, the link in the post leads to the company’s website where the contest guidelines and prizes are provided in detail, and the registration form is displayed.<\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n Did you know that you can embed your promotion and entry form on any website or blog? That means you can share it across all your channels and obtain a single database with all the giveaway or contest participants.<\/p>\n<\/blockquote>\n\n\n\n <\/p>\n\n\n\n Let\u2019s go one step further. Because if you\u2019re looking to organize a giveaway on LinkedIn it\u2019s because you\u2019re interested in the quality of its leads, and therefore you might be interested in making it closed and exclusive to profiles on this social network<\/strong>. In this case, you can use the LinkedIn login so that participants must identify themselves using their LinkedIn profiles.<\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n Try our Giveaway with LinkedIn login<\/a> to test the user experience.<\/p>\n<\/blockquote>\n\n\n\n <\/p>\n\n\n\n The Easypromos entry form applications allow you to customize the contact form<\/strong> to obtain all the information that you require. Additionally, you can activate login with LinkedIn to verify their data and their presence in this professional network. Easypromos has modules to log in to LinkedIn and to share on LinkedIn<\/strong>. This enables you to generate exclusive promotions for LinkedIn users only. These plugins comply 100% with the permitted use of the LinkedIn API that specifically mentions their use for marketing actions, lead generation, and brand awareness.<\/p>\n\n\n\n <\/p>\n\n\n\n Giveaways offer the possibility of winning a prize in exchange for filling out a form with your data; this already generates engagement between the organizing brand and audience. Even so, we can offer more entertaining and innovative dynamics to connect with our target audience. <\/p>\n\n\n\n Gamification techniques, <\/strong>common in education and training, are also gaining importance in the marketing world. It\u2019s a far more dynamic and fun way of learning new concepts and skills, something that can be applied to all areas of society.<\/p>\n\n\n\n In an environment as professionally orientated as LinkedIn, gamification dynamics can surprise and attract the attention of lots of people. Try launching a giveaway among all those who play a branded game<\/a>: a puzzle, a memory game or a quiz. You\u2019ll generate engagement with your target audience, convert them into leads, and give them a fresh, positive perspective on your brand.<\/p>\n\n\n\n\n
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Promotional actions that you can carry out on LinkedIn<\/h2>\n\n\n\n
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Promotions for brand visibility: looking for interaction with LinkedIn users<\/h2>\n\n\n\n
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Promotions for capturing leads from LinkedIn using landing pages<\/h2>\n\n\n\n
LinkedIn giveaway for new newsletter subscribers<\/h3>\n\n\n\n
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Giveaway Landing with registration in microsite format <\/h3>\n\n\n\n
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Gamified giveaways on LinkedIn<\/h3>\n\n\n\n
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