{"id":76834,"date":"2023-02-02T12:01:01","date_gmt":"2023-02-02T11:01:01","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/tips-and-examples-on-how-to-promote-a-giveaway-with-a-newsletter\/"},"modified":"2024-09-09T14:12:51","modified_gmt":"2024-09-09T12:12:51","slug":"tips-and-examples-on-how-to-promote-a-giveaway-with-a-newsletter","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/tips-and-examples-on-how-to-promote-a-giveaway-with-a-newsletter\/","title":{"rendered":"How to promote your giveaway with a newsletter"},"content":{"rendered":"\n<h2 id=\"what-is-a-newsletter\" class=\"wp-block-heading\">What is a newsletter<\/h2>\n\n\n\n<p>A newsletter is a digital publication periodically sent by email, i.e. daily, weekly, monthly, or quarterly. It compiles contents of interest to a brand or business subscribers: news, information, sales, promotions, etc.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Newsletters are a tool to<b> build loyalty and have a high conversion rate<\/b> as they directly reach a database of subscribers that at some point have expressed interest in the brand. They also constitute the perfect tool to <b>drive traffic<\/b> to a website, blog, or as in this particular case, to <b>increase participation<\/b> in a promotion.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Therefore, <strong>using a newsletter to promote a giveaway<\/strong> is always a good idea to increase the promotion\u2019s chances of success and attract more participants. <\/span><\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Do you use Mailchimp for your emailing campaigns? With Easypromos you can run <a href=\"https:\/\/www.easypromosapp.com\/blog\/en\/exclusive-giveaways-for-mailchimp-subscribers\/\">exclusive giveaways for Mailchimp subscribers<\/a>!<\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"useful-tips-to-promote-a-giveaway-using-a-newsletter\" class=\"wp-block-heading\">Useful tips to promote a giveaway using a newsletter<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Have you ever pondered about how many emails and newsletters your clients get every day? So, what is the best way to make your newsletter stand out in their inbox? There are several ways of doing so, one of them is to offer content of interest such as <a href=\"https:\/\/www.easypromosapp.com\/entry-form-giveaway-app\/\">giveaways<\/a> or promotional actions. <\/span><\/p>\n\n\n\n<p>Having said that, let\u2019s take a look at what are the key elements of a newsletter and how to use them to promote your giveaway:<\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\"><b>Sender<\/b>. The name of the sender and the email address must be coherent and from a real person. Avoid impersonal email addresses such as sales@ or no-reply@<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><b>Subject<\/b>. Once you\u2019ve decided on the contents of the newsletter, it\u2019s time to come up with a catchy subject line to get the recipient\u2019s attention. You can even use emojis to make it more attractive, but don\u2019t overdo it. It\u2019s a best practice to show the prize that users would win if they participate in the giveaway. Or ask a direct question to incite their curiosity: Do you want to win a pair of running shoes?<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"234\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/examples-of-email-subject-lines-1024x234.webp\" alt=\"Example of newsletter subject line\" class=\"wp-image-76852\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/examples-of-email-subject-lines-1024x234.webp 1024w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/examples-of-email-subject-lines-300x68.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/examples-of-email-subject-lines-768x175.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/examples-of-email-subject-lines-390x89.webp 390w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/examples-of-email-subject-lines-820x187.webp 820w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/examples-of-email-subject-lines-1180x269.webp 1180w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/examples-of-email-subject-lines.webp 1516w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<ul>\n<li><b>A personalized header that includes your logo<\/b>. The reader must associate the contents of the newsletter with your brand or product. And although not essential, it is a good idea to include a personalized header that includes your logo. However, using your corporate colors, font, register, and tone in your newsletter is essential.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"1024\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/example-newsletter-with-logo-in-header-848x1024.webp\" alt=\"Newsletter with the logo in the header\" class=\"wp-image-76855\" style=\"width:424px;height:512px\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/example-newsletter-with-logo-in-header-848x1024.webp 848w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/example-newsletter-with-logo-in-header-248x300.webp 248w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/example-newsletter-with-logo-in-header-768x927.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/example-newsletter-with-logo-in-header-390x471.webp 390w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/example-newsletter-with-logo-in-header-820x990.webp 820w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/example-newsletter-with-logo-in-header.webp 1070w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/a><\/figure><\/div>\n\n\n<ul>\n<li><span style=\"font-weight: 400;\"><b>Images<\/b>. Do not overuse images in your newsletter as the email platform may consider it spam or the size of the images might make it load too slowly. Try to find the right balance between image and text. And don\u2019t forget to include images to promote the giveaway and show the prize. <\/span><\/li>\n\n\n\n<li><b>Headers and texts<\/b>. The contents should have a header and introduction that catches readers\u2019 attention and makes them want to want more about your promotion or the information that you are sharing. In the case of a giveaway, you should include the participation period and instructions, and a description of the prize.<\/li>\n\n\n\n<li><b>Call to Action<\/b> (CTA). Every newsletter should include a CTA, whether in a button, hyperlink, or image. This is very important as it will draw traffic to your promotion or any other site you wish readers to go to.<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><b>Footer<\/b>. A personal signature can be included in the newsletter or not. However, it is essential to include a footer that displays the brand\u2019s information: name, logo, contact information, social media access icons, unsubscribe button, etc.<\/span><\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 id=\"newsletters-that-promote-a-giveaway-or-promotion\" class=\"wp-block-heading\">Newsletters that promote a giveaway or promotion<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that we have covered the structure and main elements of a newsletter, let\u2019s take a look at how some brands have <b>used this channel to promote giveaways or promotions<\/b>. We have divided them into three groups: Newsletters with the promotion at the top, with the promotion at the bottom, and newsletters exclusively showing the promotion. <\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 id=\"newsletters-with-the-promotion-at-the-top\" class=\"wp-block-heading\">Newsletters with the promotion at the top<\/h3>\n\n\n\n<p>As previously mentioned, a newsletter can include different kinds of content. Usually, the <b>most relevant, important, or attractive content<\/b> comes first to catch the readers\u2019 attention and direct it toward the newsletter\u2019s content.<\/p>\n\n\n\n<p>Casa Dorada resort and spa in Los Cabos celebrated its 11th anniversary with a 50% discount promotion for its subscribers. The newsletter featured the promotion first and most prominently. It included all the information regarding the promotion as well as a hyperlink to their reservations website. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"902\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/newsletter-with-promotion-at-the-top-1024x902.webp\" alt=\"Newsletter with the promotion at the top\" class=\"wp-image-76857\" style=\"width:512px;height:451px\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/newsletter-with-promotion-at-the-top-1024x902.webp 1024w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/newsletter-with-promotion-at-the-top-300x264.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/newsletter-with-promotion-at-the-top-768x677.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/newsletter-with-promotion-at-the-top-390x344.webp 390w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/newsletter-with-promotion-at-the-top-820x723.webp 820w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/newsletter-with-promotion-at-the-top-1180x1040.webp 1180w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/newsletter-with-promotion-at-the-top.webp 1228w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>Impossible bakers raffled 20 coupons worth 20\u20ac among all clients who placed an order before midnight. To highlight this promotion, they included it at the top of the newsletter emphasizing how much time was left to participate. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"1024\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/bakers-ok-928x1024.webp\" alt=\"Impossible Bakers newsletter to promote a giveaway\" class=\"wp-image-76259\" style=\"width:464px;height:512px\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/bakers-ok-928x1024.webp 928w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/bakers-ok-272x300.webp 272w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/bakers-ok-768x848.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/bakers-ok-390x431.webp 390w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/bakers-ok-820x905.webp 820w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/bakers-ok.webp 1087w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><\/a><\/figure><\/div>\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 id=\"newsletters-with-the-promotion-at-the-bottom\" class=\"wp-block-heading\">Newsletters with the promotion at the bottom<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Many times, the promotion is inserted at the bottom of the newsletter, after featuring the brand\u2019s products as a way of <b>nudging customers to make a purchase<\/b>. Other times, it is inserted after other content simply to remind the readers that the promotion is taking place.<\/span><\/p>\n\n\n\n<p>Children\u2019s fashion brand Boboli sent a newsletter to their subscribers showcasing their most original Christmas pajamas. Their sales strategy consisted of rewarding customers who purchased their products after reading the newsletter. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"537\" height=\"1024\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/boboli-ok-537x1024.webp\" alt=\"How to promote a giveaway with a newsletter: Boboli\" class=\"wp-image-76263\" style=\"width:403px;height:768px\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/boboli-ok-537x1024.webp 537w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/boboli-ok-157x300.webp 157w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/boboli-ok-390x744.webp 390w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/boboli-ok-577x1100.webp 577w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/boboli-ok.webp 629w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/a><\/figure><\/div>\n\n\n<p>Too Good To Go included information about a giveaway in their newsletter. The brand presented information about their Tik Tok giveaway and how to participate right after the regular content of the newsletter. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"901\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/too-good-to-go-ok-1024x901.webp\" alt=\"How to promote a giveaway with a newsletter: Too Good To Go\" class=\"wp-image-76268\" style=\"width:512px;height:451px\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/too-good-to-go-ok-1024x901.webp 1024w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/too-good-to-go-ok-300x264.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/too-good-to-go-ok-768x676.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/too-good-to-go-ok-390x343.webp 390w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/too-good-to-go-ok-820x721.webp 820w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/too-good-to-go-ok-1180x1038.webp 1180w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/too-good-to-go-ok.webp 1364w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 id=\"monographic-newsletters-to-communicate-a-giveaway-or-promotion\" class=\"wp-block-heading\">Monographic Newsletters to communicate a giveaway or promotion<\/h3>\n\n\n\n<p>Monographic newsletters that exclusively feature a promotion or giveaway are aimed at <b>engaging the readers and building customer loyalty<\/b> by offering a chance to win a prize, an exclusive offer, or a discount code. This kind of action improves the brand&#8217;s reputation and consequently, boosts brand awareness.<\/p>\n\n\n\n<p>PixlipGo sent a Christmas newsletter\/Christmas card that featured an <a href=\"https:\/\/www.easypromosapp.com\/game-applications\/\">online game<\/a> and a chance to win a really attractive prize. Their newsletter was dedicated to explaining to the readers how to play a game and enter their Christmas giveaway, which offered a really attractive prize: A Segway!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"960\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/monographic-newsletter.webp\" alt=\"Monographic Newsletter to promote a game and a giveaway\" class=\"wp-image-76860\" style=\"width:450px;height:480px\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/monographic-newsletter.webp 770w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/monographic-newsletter-241x300.webp 241w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/monographic-newsletter-768x958.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/monographic-newsletter-390x486.webp 390w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/figure><\/div>\n\n\n<p>The brand Pompeii sent a newsletter to its target audience: sporty men. The idea was to offer an exclusive discount to customers that presented the newsletter at the point of sale and also to offer them the possibility of entering a giveaway for the chance to win additional prizes. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"438\" height=\"1024\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/pompeii-ok-438x1024.webp\" alt=\"Ejemplo de email de Pompeii Brand para difundir una promoci\u00f3n\" class=\"wp-image-76279\" style=\"width:329px;height:768px\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/pompeii-ok-438x1024.webp 438w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/pompeii-ok-128x300.webp 128w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/pompeii-ok-390x912.webp 390w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/pompeii-ok-470x1100.webp 470w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/pompeii-ok.webp 513w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>We hope you find these tips and examples useful. Use Easypromos to build and manage your promotional actions and promote using your newsletter to increase reach and achieve your marketing objectives. Would you like to get more information or to see an example of a giveaway or promotion? Request a DEMO from our sales team.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/try.easypromosapp.com\/request-a-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/request-a-demo-1.webp\" alt=\"Request a demo\" class=\"wp-image-84180\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/request-a-demo-1.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/request-a-demo-1-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/request-a-demo-1-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/request-a-demo-1-390x219.webp 390w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"As you very well know, social media giveaways are a good option to generate engagement on a brand\u2019s accounts. However, what is the best way to better promote and increase the reach of a promotional action? The answer is Newsletters! Let\u2019s take a look at some tips and examples of how to promote a giveaway with a newsletter. \n","protected":false},"author":18,"featured_media":76847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7070],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips and examples on how to promote a giveaway with a newsletter<\/title>\n<meta name=\"description\" content=\"Learn how to draw traffic to your site or promotion using a newsletter with these tips and examples on how to promote your giveaway.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/tips-and-examples-on-how-to-promote-a-giveaway-with-a-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips and examples on how to promote a giveaway with a newsletter\" \/>\n<meta property=\"og:description\" content=\"Learn how to draw traffic to your site or promotion using a newsletter with these tips and examples on how to promote your giveaway.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/tips-and-examples-on-how-to-promote-a-giveaway-with-a-newsletter\/\" \/>\n<meta property=\"og:site_name\" content=\"Informaci\u00f3n sobre marketing digital - 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