{"id":84060,"date":"2023-07-11T14:57:08","date_gmt":"2023-07-11T12:57:08","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/increase-foot-traffic-and-sales-at-your-brick-and-mortar-shops-with-redeemable-prizes\/"},"modified":"2023-11-13T08:29:30","modified_gmt":"2023-11-13T07:29:30","slug":"increase-foot-traffic-and-sales-at-your-brick-and-mortar-shops-with-redeemable-prizes","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/increase-foot-traffic-and-sales-at-your-brick-and-mortar-shops-with-redeemable-prizes\/","title":{"rendered":"Increase foot traffic and sales at your brick-and-mortar shops with redeemable prizes"},"content":{"rendered":"\n

According to the <\/span>Global Consumer Insights 2023<\/span><\/a> survey, consumers still favor purchasing in physical stores as their primary channel (43%), followed by mobile phones and smartphones (34%), and computers (23%). According to PWC, these consumer preference trends point towards a hybrid purchasing strategy where manufacturers and distributors converge. “consumers aren\u2019t approaching where to shop, regardless of what\u2019s on their list, as an either-or proposition but as a this-and-that set of options. Rather, they\u2019re choosing one or the other\u2014or both\u2014based on preferred attributes of each, such as in-store technology or improving delivery times and costs for online orders.”<\/span><\/p>\n\n\n\n

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Use Social Networks to distribute direct prizes<\/h2>\n\n\n\n

One way to convince customers to favor brick-and-mortar stores is by allowing them to redeem the prizes they have won online at the store. Taking consumer trends into account, brands should leverage the attraction of social media and digital channels to attract new users and customers and convert them into store visits. Games, interactive activities, and giveaways are actions that online audiences positively value. That’s why offering <\/span>direct prizes<\/span><\/a> when participating in digital promotions launched by the brand, and establishing that these gifts must be redeemed in physical stores within a limited time frame is an interesting proposition.<\/span><\/p>\n\n\n

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\"Distribute<\/figure><\/div>\n\n\n

Take a look at this example of coupon distribution online. This kind of promotion helps brands reach new audiences through digital channels and social media. In exchange for offering a discount coupon, the brand can identify the users, enabling it to target users in future campaigns. Additionally, by including a countdown for redeeming the coupon, the brand creates a sense of urgency. Hence, the promotional action is limited in time, making conversion into purchases easier to follow up and measure.<\/span><\/p>\n\n\n\n

Many brands do use social media to announce<\/b> a game with prizes available in their physical stores, and this is indeed a good practice. However, if customers can already obtain a prize or discount to redeem in-store when they see the promotion on platforms like Instagram or Facebook like in the example below, the conversion rate is likely to be higher. It’s not just a promise but a reality: they already have a prize, discount, or advantage to redeem.<\/span><\/p>\n\n\n

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\"Spin<\/figure><\/div>\n\n\n

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Promote purchases by giving away quick-redeem prizes<\/h2>\n\n\n\n

Prize redemption<\/strong> can be used in any promotion and not only when you’re looking into distributing discounts. Picture a shopping mall where you want to nudge visitors into making a purchase. You can promote a direct prize promotion and set the redemption deadline within the next hour. Hence, increasing purchases within a short period.<\/span><\/p>\n\n\n

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\"Mall<\/figure><\/div>\n\n\n

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In the example above, a “Virtual Scratch and Win” game offers summer-related, random direct prizes such as sunshades, pool inflatables, sunglasses, snorkeling kits, and more. Mall visitors scan the QR code displayed on the MUPI (Mobilier Urbain pour l’information) or information screen, access the promotion through their mobile device, and participate. Participants then scrathc the virtual panel to find out if they have won a prize. If so, the screen displays instructions on how to redeem it and the time left to do so.<\/p>\n\n\n

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\"Distribute<\/figure><\/div>\n\n\n

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As you can see in the image above, the prize doesn’t necessarily have to include a unique identification code. However, if you want to add an extra security layer, you can set up a PIN that will be provided by the store’s staff to users for them to introduce on their phones once in the store. What’s more, this four-digit code can be used to identify the location where the prize was validated.<\/p>\n\n\n\n

Social media can certainly be used to inform the audience that interactive promotions will be available at the shopping mall during specific dates. This will nudge sers into taking the first step, which is to visit the place, later engaging visitors with games and dynamics such as a Prize Wheel, Scratch and Win, Discover and Win, or Instant Win. These interactive elements create excitement and encourage participation, increasing the chances of conversion and generating a positive shopping experience for visitors.<\/p>\n\n\n\n

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The prize redemption tool at the point of sale allows for <\/span>two systems to verify and redeem<\/span><\/a>: using a digital voucher through the user’s mobile device or by entering the prize’s reference number on the Validation Portal.<\/span><\/p>\n<\/blockquote>\n\n\n\n

In this video, you will quickly see how this tool works to redeem prizes in your physical stores with an optimal experience for both the customer and the store.<\/p>\n\n\n\n

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